EDUCATION

Owen Graduate School of Management, Vanderbilt University, Nashville, TN

Master of Business Administration, May 1990; major: marketing

• Awarded Owen Scholarship  

Bard College, Annandale-on-Hudson, NY

Bachelor of Arts, Liberal Arts, May 1985; major: film

• Awarded Maya Deren Prize for Film

 

EMPLOYMENT

2019-             

Cuscatlán Development Consortium, San Salvador

Founder / CEO

Co-founded a for-profit, start-up partnership dedicated to bringing opportunities for sustainable economic development to Central America. CDC is focused on developing commercial business projects in the following areas:

• Electric Mobility (2 wheel and 4 wheel)

• Consulting and Contract services

• Renewable energy (Waste to energy W2E, Solar)

• Agriculture and Agroindustry

• Import / Export

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2022-2023    

The DPS, Irvine, California, USA

Regional Manager Latin America (Part Time, Contract Manager)

Responsible for supplier development and management  

• Identified and qualified candidate suppliers throughout Latin America

• Managed quotation process with Latin American suppliers

• Assured supplier compliance and performance throughout project lifecycle

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2019-2022    

FAGAVI, S.A., San Salvador, El Salvador, CA

Director of Development (Part Time, Contract Manager)

Responsible for new product development and commercialization 

• Developed concept and business plan for luxury B2C line

• Created and led commercialization of COVID-19 Product line

• Responsible for planning and implementation of B2C launch and sales efforts

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2014-2019         

Organización Publicitaria, OPSA, Tegucigalpa, Honduras, CA

General Manager GOtv

Responsible for the startup of an innovative television station in a highly competitive market

• Developed concept and business plan

• Hired and trained multidisciplinary staff

• Developed television programs from concept through to air

• Lead marketing and sales activities

• Achieved top ten positioning of channel in market in less than 8 months

• Captured more than 40 commercial clients in less than 18 months

• Reached annual sales of more than $1mm in less than 24 months of operations

 

2014             

Independent Consultant, San Salvador, El Salvador, CA

Consultant, Projects for chemical company in El Salvador

• Performed management, situational and competitive analysis for company

• Designed and produced marketing materials for sales department 

• Identified market opportunities via gap and market analysis

• Created and executed new product line launch

 

2010-2014    

Sigma/Q, San Salvador, El Salvador, CA

General Manager Luxury Division; Specialty Products/ Bufkor / Elpac

• Managed a company dedicated to the production, export and sales of high fashion packaging with over $14,000,000/year in international sales and with more than 600 employees

• Directed two sales organizations and a design center responsible for global development in the jewelry, liquor, gourmet products and retail sectors

• Led sales and production expansion from $9-14,000,000/year within 24 months through geographic expansion, new product development and aggressive direct sales activities

• Designed and implemented a wide range of improvement programs dedicated to quality assurance, customer care, productivity, and efficiency. Achieving significant results in just six months

 

2005-2010     

SigmaQ, San Salvador, El Salvador, CA

Market Development Director

• Senior staff member for a $200mm/year diversified packaging company

• Investigated new market opportunities (product and geographic) on a global basis

• Planned product development and launches 

• Handled major account development in North America and Europe

• Led organization-wide effort to prepare for aggressive entry into North American market

 

2003-2005    

Independent Consultant, San Salvador, El Salvador, CA

Consultant, Telecommunications Industry

Projects for telecommunications companies in; USA, Guatemala, El Salvador and Nicaragua

• Designed metropolitan area networks for Guatemala City and San Salvador

• Prepared evaluations of CATV operations in Guatemala and Nicaragua, proposed upgrades

• Performed market analysis encompassing total marketing mix, proposed new products

• Managed due diligence process for a proposed merger of two companies in Guatemala

• Developed complete business launch pre-planning for a start up in San Salvador

 

2000-2003    

Newcom Communications, San Salvador, El Salvador, CA Chief Operating Officer

• Built a cutting-edge telecommunications company selling complex, local and regional solutions to the public and private sectors in Central America

• Responsible for startup and development of operations in six countries:

            United States of America, Guatemala, El Salvador, Honduras, Nicaragua and Costa Rica

• Developed and subsequently commercialized new products and services

• Participated in strategic activities such as; identification of acquisition targets, strategic partnering ventures and new business creation 

• Grew client base from 4 to more than 1000 corporate clients with annual billings of more than $10,000,000 in less than 36 months

 

1999-2000    

Amnet Telecommunications, San Salvador, El Salvador, CA

Regional Manager, Voice and Data

• Responsible for business development and management of four countries:

      El Salvador –  Teleport operation and HFC, wireless and wireline networks  delivering global voice, video and data solutions

      Costa Rica –  Teleport and HFC network delivering voice, video and data solutions

       Guatemala –  Teleport and fiber optic network delivering voice and data solutions

       Nicaragua –  Teleport operation delivering voice and data solutions

• Operations served more than 100,000 clients and invoiced more than $20,000,000/year • Led local team in the establishment of a regional joint venture with Telefonica de España for exclusive co-commercialization of all residential voice and data services

 

1998-99         

Amnet Telecommunications, San Salvador, El Salvador, CA

Country Manager

• Responsible for the management of three companies:

Cablecolor/Amnet Cable – The largest Salvadoran cable operator with more than 50,000 clients and annual billings of more than $12,000,000

Insatelsa – A leading connectivity provider with annual billings over $1,000,000

Amnet Teleport – A teleport operator and bandwidth and telephony wholesaler 

• Directed innovative, leading edge project to develop integrated services over the cable system, incorporating data, telephony and high quality video

• Grew cable system by over 100% in one year

• Managed the negotiation and sale of Insatelsa to a large Multinational telecommunications company

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1995-98         

Insatelsa, S.A. de C.V., San Salvador, El Salvador, CA

Managing Director

• Managed a company dedicated to the sale of high-technology products and services to high-profile government and corporate clients

• Expanded company client base from 3 to 45 major clients within two years

• Managed two rounds of capital expansion through risk capital and private placements

• Responsible for community, industry, governmental and stockholder relations

 

OTHER EXPERIENCE

• Recognized pioneer in media and technology in the Americas

• Extensive world travel, overseas living and international business experience

• Fluent in Spanish and English, maintains households in USA and Latin America

•           Successful entrepreneurial ventures in consulting; for international investment funds and local/regional business groups

• Appointed thrice to Governmental Committees to promote economic development

•           Named to the Boards of Directors of two charitable foundations, an export candle manufacturer, a regional retail chain and a Central American telecommunications company

•                Significant expertise and experience in motion picture production (details available on request)

• Born and raised in the USA (New York City).  Moved overseas in 1990